Design and Branding

We’re just going to say it; the vast majority of small businesses branding (and websites) are embarrassing. You get four, very literal, seconds to visually plead your case. That’s the ball-game.

Imagine for a second, a sales rep comes into your office looking like they rolled out of bed, zipper down and shirt buttons in the wrong holes. Would you hear anything they had to say? So, carry the metaphor over to your company website. Does your branding (with its fly down) cause your prospects to tune out your message?

MFG Freebies:

* Don't use a font as your logo

* Try and get outside your preferences and style, focus on your end user

* Avoid design overload by cramming and cluttering up your page with images

The Take Away:

Simplicity isn't always simple. Take a look around at major brands and pay attention to their branding, logos and publications. If at the end of the day, you can't tell design elegance from an eyesore - give us a call and we can sit down explain why what works... works.

Let’s Sit Down Rate My Company Still Have Questions?

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