Digital Marketing

“Whether or not print dies, its business model will. It’s not that print is bad. It’s that digital is better... digital reduces the incremental cost of production and distribution to zero"

- Jeff Jarvis

The Challenge

The quote above was taken from Business Week, with the title of the article being, "The Print Media Are Doomed." The article notes that it is inarguable that print media is dying and will eventually die, what the article debates is the pro's and con's of this pending death.

For small businesses, it's all pro's!

It use to be that money bought message and while the digital side of marketing isn't free, it is with in the grasp of a small business and can scale with company growth.

The Solution

The answer is more than going digital for digital sake. The world has moved from being talked "at" to be talked "with." It isn't about interrupting people on the internet like it is on TV or radio. That actually is unnatural and creates quite a bit of backlash.

It's about engaging people who are looking for you, your product or service and having a conversation.

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