What do I mean by, “invest and divide?”
Invest: Take the time to sit down and map out your companies processes. Then, look at how you track goals and how your push sales along. Next, does project management and work-flow integration matter? Do you need a help desk or call center? Does there have to be website integration? This list goes on and on, but take the time to go through this process and you will be 90% home.
What you may . . .
A good amount of my professional life is spent dealing with sales methods, processes and systems. When it comes time for a company to implement a CRM, you hear the same statement all the time, “we just won’t something that will ___.”
The killer word in that request, “just.”
CRM’s (customer relationship management) are complex database driven systems and there are hundreds to choose from, literally. Besides the systems being complex and there being many to choose from, you also have to . . .
