When I think back to this time in 2008, I remember this vivid moment, filled with emotion. I was driving on 280 in Birmingham, Alabama and I remember what I was feeling at that exact moment about the economy. I’d left Apple the previous year to start my life as an entrepreneur; a challenge and risk in and of itself, but then this… this deep, dark recession. I was angry. Not scared, not nervous, but angry.
I left a secure company, turned . . .
Are you looking to develop or re-develop a website / blog for your company? If so, I have three things I thought would be helpful to share that I usually only share with people who I can be painfully honest with.
Usually these types of people are friends or family, sometimes people who were referred to me and place trust because of the recommendation. You can’t always be completely honest with people who don’t “know” you due to the fear of . . .
Continue reading “Ready for a New Website? 3 Things to Keep in Mind!”
Over the past month or so I’ve been apart of conversations, social media events, read blogs and/or viewed tweets that are complaining about the flood of “experts” using social media.
In the small pond that is social media, there seems to be this anger shown towards the new comers to the social media (and by virtue, marketing) landscape. Some bloggers and smaller marketing firms (usually focusing on digital marketing) are whining at the thought of non marketers helping SMB’s with social . . .
Continue reading “Marketing “Experts” Need A Whaaambulance!”
And to finish of our series on social media and how it has changed the sales landscape, we’ll cover the idea of Closed Loop Marketing.
#5 Closed Loop Marketing
If you’ve ever worked in corporate America; either in sales or in marketing, you know each has a long standing distain for the other. The marketing team has it’s objectives, processes and absolute truths; so does the sales team. If you haven’t guessed yet, they are NOT the same.
Because there is a separation between the . . .
Continue reading “5 Ways Social Media Changed The Sales Game (#5)”
If anything, and I mean anything is a cog in the sales machine, it’s networking. In part four of our series we’ll explore how social media helps the sales professional build their network.
#4 Building Relationships (Networking)
It’s not to long ago (like yesterday) people built relationships just so they could snake your network. The only purpose in getting to know you, having coffee or attending your “networking group,” was to get into your networks proverbial pants.
There are a lot of old school sales people who . . .
Continue reading “5 Ways Social Media Changed The Sales Game (#4)”
