There are websites, seminars and books on CD that will help you with the dreaded cold call, but… can we get around doing them altogether.
Maybe yes, maybe no. This may not be the case for all of you, but here is a method I teach that has allowed my clients to move away from an invasive call, to a call that is not only better received, but often times happily answered.
Disclaimer: You will need to wrap your marketing / sales . . .
Continue reading “Cold Calling – The Salespersons Thorn (Part 2)”
We hate interrupting people, we hate the rejection and we hate the five seconds before the unsuspecting target answers the phone. We HATE cold calling! Now, most marketing over the past forty years has been about interrupting an audience; commercials, ad campaigns, mailers and the all hated telemarketing. But there is something about the cold call that is hated, by both parties.
Continue reading “Cold Calling – The Salespersons Thorn (Part 1)”
What do I mean by, “invest and divide?”
Invest: Take the time to sit down and map out your companies processes. Then, look at how you track goals and how your push sales along. Next, does project management and work-flow integration matter? Do you need a help desk or call center? Does there have to be website integration? This list goes on and on, but take the time to go through this process and you will be 90% home.
What you may . . .
A good amount of my professional life is spent dealing with sales methods, processes and systems. When it comes time for a company to implement a CRM, you hear the same statement all the time, “we just won’t something that will ___.”
The killer word in that request, “just.”
CRM’s (customer relationship management) are complex database driven systems and there are hundreds to choose from, literally. Besides the systems being complex and there being many to choose from, you also have to . . .
A close friend of mine is living smack dab in the middle of the economic challenges, playing the role of Marketing & Public Relations for a dealership. In this economy, the industry feeling it that bad would be those in construction or residential realestate.
He was kind enough to sit down and talk a bit about life in the dealership.
Interview With:
Al Wise
Director of Marketing and Public Relations
John Elway’s Manhattan Beach Toyota and Scion
MFG: Give us a run down on your position, . . .
