When we have dinner parties or the neighbor makes small talk, the topic of what I do for a living always comes up. I mean, it’s par for the course when you’re getting to know some one. Most times you can equate what a person does to what their daily routine and what their responsibilities might be. That said, the only thing more enjoyable than trying to explain to the 9-5 person what I do for a living, is watching . . .

Continue reading “3 Tips for the Entrepreneur / Workhorse”

When I think back to this time in 2008, I remember this vivid moment, filled with emotion. I was driving on 280 in Birmingham, Alabama and I remember what I was feeling at that exact moment about the economy. I’d left Apple the previous year to start my life as an entrepreneur; a challenge and risk in and of itself, but then this… this deep, dark recession. I was angry. Not scared, not nervous, but angry.

I left a secure company, turned . . .

Continue reading “2009 | The Microfit Group”

Over the past month or so I’ve been apart of conversations, social media events, read blogs and/or viewed tweets that are complaining about the flood of “experts” using social media.

In the small pond that is social media, there seems to be this anger shown towards the new comers to the social media (and by virtue, marketing) landscape. Some bloggers and  smaller marketing firms (usually focusing on digital marketing) are whining at the thought of non marketers helping SMB’s with social . . .

Continue reading “Marketing “Experts” Need A Whaaambulance!”

And to finish of our series on social media and how it has changed the sales landscape, we’ll cover the idea of Closed Loop Marketing.

#5 Closed Loop Marketing

If you’ve ever worked in corporate America; either in sales or in marketing, you know each has a long standing distain for the other. The marketing team has it’s objectives, processes and absolute truths; so does the sales team. If you haven’t guessed yet, they are NOT the same.

Because there is a separation between the . . .

Continue reading “5 Ways Social Media Changed The Sales Game (#5)”

If anything, and I mean anything is a cog in the sales machine, it’s networking. In part four of our series we’ll explore how social media helps the sales professional build their network.

#4 Building Relationships (Networking)

It’s not to long ago (like yesterday) people built relationships just so they could snake your network. The only purpose in getting to know you, having coffee or attending your “networking group,” was to get into your networks proverbial pants.

There are a lot of old school sales people who . . .

Continue reading “5 Ways Social Media Changed The Sales Game (#4)”