When I think back to this time in 2008, I remember this vivid moment, filled with emotion. I was driving on 280 in Birmingham, Alabama and I remember what I was feeling at that exact moment about the economy. I’d left Apple the previous year to start my life as an entrepreneur; a challenge and risk in and of itself, but then this… this deep, dark recession. I was angry. Not scared, not nervous, but angry.
I left a secure company, turned . . .
Are you looking to develop or re-develop a website / blog for your company? If so, I have three things I thought would be helpful to share that I usually only share with people who I can be painfully honest with.
Usually these types of people are friends or family, sometimes people who were referred to me and place trust because of the recommendation. You can’t always be completely honest with people who don’t “know” you due to the fear of . . .
Continue reading “Ready for a New Website? 3 Things to Keep in Mind!”
Over the past month or so I’ve been apart of conversations, social media events, read blogs and/or viewed tweets that are complaining about the flood of “experts” using social media.
In the small pond that is social media, there seems to be this anger shown towards the new comers to the social media (and by virtue, marketing) landscape. Some bloggers and smaller marketing firms (usually focusing on digital marketing) are whining at the thought of non marketers helping SMB’s with social . . .
Continue reading “Marketing “Experts” Need A Whaaambulance!”
Here is part two of my blog series focused on sales and social media. This deals with the way we go about finding new business and amount of energy we spend on herding leads in.
#2 FINDING PEOPLE WHO ARE INTERESTED IN YOUR PRODUCT/SERVICE
While developing a sales team for a certain company, I remember an exec (who had NO sales exp.) asking me, “How, with sales down, can we not try to win every sale? We should be doing everything we . . .
Continue reading “5 Ways Social Media Changed The Sales Game (#2)”
There are websites, seminars and books on CD that will help you with the dreaded cold call, but… can we get around doing them altogether.
Maybe yes, maybe no. This may not be the case for all of you, but here is a method I teach that has allowed my clients to move away from an invasive call, to a call that is not only better received, but often times happily answered.
Disclaimer: You will need to wrap your marketing / sales . . .
Continue reading “Cold Calling – The Salespersons Thorn (Part 2)”
