And to finish of our series on social media and how it has changed the sales landscape, we’ll cover the idea of Closed Loop Marketing.
#5 Closed Loop Marketing
If you’ve ever worked in corporate America; either in sales or in marketing, you know each has a long standing distain for the other. The marketing team has it’s objectives, processes and absolute truths; so does the sales team. If you haven’t guessed yet, they are NOT the same.
Because there is a separation between the . . .
Continue reading “5 Ways Social Media Changed The Sales Game (#5)”
What do I mean by, “invest and divide?”
Invest: Take the time to sit down and map out your companies processes. Then, look at how you track goals and how your push sales along. Next, does project management and work-flow integration matter? Do you need a help desk or call center? Does there have to be website integration? This list goes on and on, but take the time to go through this process and you will be 90% home.
What you may . . .
Continue reading “Why CRM Implementations Fail Part 2”
A good amount of my professional life is spent dealing with sales methods, processes and systems. When it comes time for a company to implement a CRM, you hear the same statement all the time, “we just won’t something that will ___.”
The killer word in that request, “just.”
CRM’s (customer relationship management) are complex database driven systems and there are hundreds to choose from, literally. Besides the systems being complex and there being many to choose from, you also have to . . .
Continue reading “Why CRM Implementations Fail Part 1”
It’s funny when you’re right-smack-dab in the middle of something, it seems normal. Entering data two, nay three times! Updating a calendar in one application, call sheet in a second application and proposals in yet a third application. Oh, lets not even talk about trying to cross reference the data!
A while back (quite a while back), I was selling granite for a fairly large fabricator/dealer. Clients ranged from developers looking for fifteen floors of granite to new construction, single family homes. This . . .
Continue reading “Life… Before a CRM”
