There are websites, seminars and books on CD that will help you with the dreaded cold call, but… can we get around doing them altogether.

Maybe yes, maybe no. This may not be the case for all of you, but here is a method I teach that has allowed my clients to move away from an invasive call, to a call that is not only better received, but often times happily answered.

Disclaimer: You will need to wrap your marketing / sales . . .

Continue reading “Cold Calling – The Salespersons Thorn (Part 2)”

We hate interrupting people, we hate the rejection and we hate the five seconds before the unsuspecting target answers the phone. We HATE cold calling! Now, most marketing over the past forty years has been about interrupting an audience; commercials, ad campaigns, mailers and the all hated telemarketing. But there is something about the cold call that is hated, by both parties.

Continue reading “Cold Calling – The Salespersons Thorn (Part 1)”