If there was a drill-tipped-business-concept I could clip into a power drill, I’d clamp my clients head in a vice and drill this mantra into their head:

“It’s not about you!”

Say it with me now, “It’s not about me. It’s not about me. It’s not about me.”

Corporations spend millions of dollars every year to find out what makes the consumer tick. It’s rumored that FaceBooks key value is not advertising ability, but the consumer information it holds for would be marketers. Corp’s know . . .

Continue reading “It’s Not About You…”

This morning my wife and I were taking our son to this great park we found a couple weeks ago. On our way, we decided that we wanted to grab Starbucks, to hold us over to lunch.

Now, regardless of how you feel paying four dollars for a cup of joe, there is no arguing that Starbucks has one of the strongest customer service cultures. It stems from a desire to, “Be your third place.”

So, as I drive up, I expected:

Continue reading “Starbucks – Flexibility At Any Size”