If you walk around your local book store, you’ll see more than one piece of literature proclaiming the hidden truths of selling. Now, I myself, I’m a big blog reader. But regardless of where you get your information from, there is no shortage of people handing sales reps the “keys to the kingdom.” Most of the information is OK, but none of it is ground breaking.
This is because buyers have fairly similar purchasing processes. In this blog, I wanted to . . .
