If there was a drill-tipped-business-concept I could clip into a power drill, I’d clamp my clients head in a vice and drill this mantra into their head:
“It’s not about you!”
Say it with me now, “It’s not about me. It’s not about me. It’s not about me.”
Corporations spend millions of dollars every year to find out what makes the consumer tick. It’s rumored that FaceBooks key value is not advertising ability, but the consumer information it holds for would be marketers. Corp’s know . . .
This past week I entered a discussion with a “coaching” company about which should be the first priority, income or customer service. The question was posed, “What does it matter if you have raving fans if you can’t leverage them to make money?”
There are times in business where I fall back in my chair, put hand to forehead and sigh… this was one of those moments. First and foremost we have to understand the “coaches” end goal, which is . . .
Continue reading “Customer Service – 3 Facts to Keep In Mind”
We were driving down 280 today (@tonylegrone) and I (@garrett98), when a discussion about chicken strips started. Turns out Dairy Queen has changed vendors or products when it comes to chicken strips. As Tony said, “They use to be huge and juicy!” Now they are these skimpy and very average strips. We went through all the reasons why a company would go from a premium product to a very garden variety and sub par brand of strips.
In a good economy . . .
Continue reading “Do We Discount or Do We Give A Little Less In This Economy?”
Now, were an auspicious couple for sure, but this evening was a lesson in both; social media and embracing the new marketing methods.
Constantly people in my field (consulting) are getting hammered with Social Media questions. Last week I was asked, “Is it just the cost of doing business, or is there real benefit?” So, here is a very simple “case in point.”
I’m sitting literally two and a half feet from my wife. She has a blog that she does to . . .
Continue reading “Why Does My Wife Get Social Media Better Than Business Owners?”
If by some cosmic chance you read my post about choosing a good domain name for your website.
There is a super great article on the same subject over at Smashing Magazine. Please read it. It goes into greater detail and philosophy on naming and you can learn a lot from it.
–> The Effective Strategy For Choosing Right Domain Names
