Now, were an auspicious couple for sure, but this evening was a lesson in both; social media and embracing the new marketing methods.

Constantly people in my field (consulting) are getting hammered with Social Media questions. Last week I was asked, “Is it just the cost of doing business, or is there real benefit?” So, here is a very simple “case in point.”

I’m sitting literally two and a half feet from my wife. She has a blog that she does to . . .

Continue reading “Why Does My Wife Get Social Media Better Than Business Owners?”

If by some cosmic chance you read my post about choosing a good domain name for your website.

There is a super great article on the same subject over at Smashing Magazine. Please read it. It goes into greater detail and philosophy on naming and you can learn a lot from it.

–> The Effective Strategy For Choosing Right Domain Names

Continue reading “Choosing a Good Domain Name (an update)”

There are websites, seminars and books on CD that will help you with the dreaded cold call, but… can we get around doing them altogether.

Maybe yes, maybe no. This may not be the case for all of you, but here is a method I teach that has allowed my clients to move away from an invasive call, to a call that is not only better received, but often times happily answered.

Disclaimer: You will need to wrap your marketing / sales . . .

Continue reading “Cold Calling – The Salespersons Thorn (Part 2)”

We hate interrupting people, we hate the rejection and we hate the five seconds before the unsuspecting target answers the phone. We HATE cold calling! Now, most marketing over the past forty years has been about interrupting an audience; commercials, ad campaigns, mailers and the all hated telemarketing. But there is something about the cold call that is hated, by both parties.

Continue reading “Cold Calling – The Salespersons Thorn (Part 1)”

I wanted to pass on this great blog. We were having this exact conversation with a client the other day about why some hosting is $1.99 (like the crap you can get from GoDaddy and hosting services that can be almost a $100 per month. Now, I’m not saying everyone needs to spend a hundred smackaroo’s, but some absolutely should, and every one should treat their website and its hosting, like its a key marketing strategy.

So, check out Smashing Magazines . . .

Continue reading “9 Steps To A Happy Relationship With Your Hosting Provider”