Now, were an auspicious couple for sure, but this evening was a lesson in both; social media and embracing the new marketing methods.

Constantly people in my field (consulting) are getting hammered with Social Media questions. Last week I was asked, “Is it just the cost of doing business, or is there real benefit?” So, here is a very simple “case in point.”

I’m sitting literally two and a half feet from my wife. She has a blog that she does to . . .

Continue reading “Why Does My Wife Get Social Media Better Than Business Owners?”

We hate interrupting people, we hate the rejection and we hate the five seconds before the unsuspecting target answers the phone. We HATE cold calling! Now, most marketing over the past forty years has been about interrupting an audience; commercials, ad campaigns, mailers and the all hated telemarketing. But there is something about the cold call that is hated, by both parties.

Continue reading “Cold Calling – The Salespersons Thorn (Part 1)”