I wanted to pass on this great blog. We were having this exact conversation with a client the other day about why some hosting is $1.99 (like the crap you can get from GoDaddy and hosting services that can be almost a $100 per month. Now, I’m not saying everyone needs to spend a hundred smackaroo’s, but some absolutely should, and every one should treat their website and its hosting, like its a key marketing strategy.

So, check out Smashing Magazines . . .

Continue reading “9 Steps To A Happy Relationship With Your Hosting Provider”

I have had the pleasure of meeting a lot of different people over the years. Some I remember vividly, some are not so distinct.

There are common traits that you grow to expect when you meet someone and express interest in them. The handshake, the nod, the occasional wink or hand gesture to make a point.

You can also tell a lot by people when you step back and watch them talk. Whether they are talking about themselves, their business, or any . . .

Continue reading ““Buttuums and Mmkays?””

I get junk mail all the time. Everyone does. It’s just impossible to avoid it. I come home at the end of day, open the mailbox, and proceed to feed the trash can some grade-A marketing dollars that were wasted on me.

One thing caught my eye though. I had to keep it for a while. Not because I was interested in the product. No. It was because I couldn’t believe that a marketer convinced a business to send out this . . .

Continue reading “Direct Mailer Marketing Mistake”

In a previous post, I mentioned an attack on work in America and in no way has this been more evident to me than the spring break fever that I experienced last week.

Call this a rant if you will, but working last week was like pulling teeth. And, no, I am not talking about my ability to focus, OH NO- not this time! I am referring to the lackadaisical (yes- it’s a word) front that I had to karate-chop through . . .

Continue reading “Spring Break is OVER, YIPPEE! (seriously)”

There are  many times when I feel like I have to be “professional” when writing blogs or putting together marketing ads. Maybe it’s the fact that I’m 30 and often feel like I need to act like a grown up;  it could be that I do have the tendency to come of sarcastic at times.

In any case, Jet Blue is a company that lets its advertising reflect who they are and has always had a different approach to doing business. . . .

Continue reading “Jetblue Reminds Us We Can Keep Marketing Light Hearted”