When we have dinner parties or the neighbor makes small talk, the topic of what I do for a living always comes up. I mean, it’s par for the course when you’re getting to know some one. Most times you can equate what a person does to what their daily routine and what their responsibilities might be. That said, the only thing more enjoyable than trying to explain to the 9-5 person what I do for a living, is watching . . .

Continue reading “3 Tips for the Entrepreneur / Workhorse”

When I think back to this time in 2008, I remember this vivid moment, filled with emotion. I was driving on 280 in Birmingham, Alabama and I remember what I was feeling at that exact moment about the economy. I’d left Apple the previous year to start my life as an entrepreneur; a challenge and risk in and of itself, but then this… this deep, dark recession. I was angry. Not scared, not nervous, but angry.

I left a secure company, turned . . .

Continue reading “2009 | The Microfit Group”

Are you looking to develop or re-develop a website / blog for your company? If so, I have three things I thought would be helpful to share that I usually only share with people who I can be painfully honest with.

Usually these types of people are friends or family, sometimes people who were referred to me and place trust because of the recommendation. You can’t always be completely honest with people who don’t “know” you due to the fear of . . .

Continue reading “Ready for a New Website? 3 Things to Keep in Mind!”

I was recently working on a landing page for a client that prompted visitors to fill out a quick survey. The page looked pretty nice and invited visitors to click a button that launched the survey inside of a modal box. That seemed good enough, but the next day, I couldn’t get the idea out of my head to just embed the survey right on the page without the need for another click or the need to scroll inside of . . .

Continue reading “DIY A/B Split Testing Using PHP and MYSQL”

Over the past month or so I’ve been apart of conversations, social media events, read blogs and/or viewed tweets that are complaining about the flood of “experts” using social media.

In the small pond that is social media, there seems to be this anger shown towards the new comers to the social media (and by virtue, marketing) landscape. Some bloggers and  smaller marketing firms (usually focusing on digital marketing) are whining at the thought of non marketers helping SMB’s with social . . .

Continue reading “Marketing “Experts” Need A Whaaambulance!”